Uniting Food + Football…
Food + Football United was the working title of The Greater Game, a purpose-led programme which uses the power of football to improve the health & wellbeing of young people across the nation, inspiring them to make at least one healthier action per week.
Creating visual assets for the sales process to aid storytelling, bringing to life the potential of the partnership, has secured M&S Food and Nuffield Health as founding partners.
Scope: Creative Direction, Art Direction, Design & Production
…for The Greater Game
After a successful pilot programme, The FA’s ‘The Greater Game’ rolled out nationwide in 2024.
