Providing a full brand consultancy to launch an online subscription service, aimed at businesses to provide a wellness program to their staff.
Reflecting on the founder Kirsty's natural, holistic approach to wellness, the concept is based on the four elements essential to life: Air, Earth, Water & Fire.
Visual and audio elements were created to introduce the four key areas of the business, as well as class specific content.
Scope: Concept, Art Direction, Design, Copywriting, After Effects & Content Management
Videography by Dan Oaten - dan@underlinethesky.com
Showreel of the class video intros
Content was also applied to be used across her marketing materials and social media channels.
![](https://cdn.myportfolio.com/665a68d2ce8cdb016da0a15c5cc40914/e3932f08-f297-4a5d-a5db-06703b7c6b74_rw_3840.jpg?h=a67694fdce88bee066650898d8f89707)
![](https://cdn.myportfolio.com/665a68d2ce8cdb016da0a15c5cc40914/eaa204b9-2d2a-4fd2-9ee1-66d00c03ee3a_rw_3840.jpg?h=fa6764f3893cb93bf626266ec7b71bc2)